{"id":14369,"date":"2022-01-19T16:57:09","date_gmt":"2022-01-19T09:57:09","guid":{"rendered":"https:\/\/jaybranding.com\/?p=14369"},"modified":"2022-01-21T18:28:15","modified_gmt":"2022-01-21T11:28:15","slug":"landing-page-la-gi-cach-thiet-ke-mot-landing-page-dep","status":"publish","type":"post","link":"https:\/\/jaybranding.com\/en\/landing-page-la-gi-cach-thiet-ke-mot-landing-page-dep\/","title":{"rendered":"What is Landing Page? How to design a beautiful Landing Page?"},"content":{"rendered":"<p><span style=\"color: #000000;\">Landing Page design is a familiar concept you will often hear about in the field <a style=\"color: #000000;\" href=\"https:\/\/jaybranding.com\/en\/thiet-ke-trang-web-chuyen-nghiep-chuan-seo\/\" target=\"_self\" rel=\"noopener\" data-ail=\"22661\">website design<\/a> or in services <a style=\"color: #000000;\" href=\"https:\/\/jaybranding.com\/en\/thiet-ke-trang-web-chuyen-nghiep-chuan-seo\/\" target=\"_self\" rel=\"noopener\" data-ail=\"22661\">website design<\/a> professionally. And even in everyday Internet experience, you also come across many beautiful and attractive Landing Page designs from businesses.<\/span><\/p>\n<h1><span style=\"color: #000000;\"><strong>LANDING PAGE OVERVIEW<\/strong><\/span><\/h1>\n<h2><span style=\"color: #000000;\"><span id=\"_1_Landing_Page_la_gi\" class=\"ez-toc-section\"><\/span><strong>1. What is a Landing Page?<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Landing Page is a page with the same interface, content and domain name as a normal website. However, it is simpler and only focuses on a certain content, for example: Store opening program of brand X, introduction of new products of brand Y, event Z for entrepreneurs. young\u2026and there are even some Landing Page interfaces that only encapsulate content in a single page.<\/span><\/p>\n<p><span style=\"color: #000000;\">So in professional terms, Landing Page also has another name that is landing page (target page) and its main goal is to attract views, clicks or stimulate purchase behavior of users. through the calling tasks that appear on the page such as: Fill in the form, click to buy, register to receive information, ...<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdnr2.jaybranding.com\/2022\/01\/music-show-web-design-template_23-2149081335.jpg\" alt=\"Music show web design template Free Psd\" \/><\/p>\n<p><span style=\"color: #000000;\">Through the design of the Landing Page, users will receive a lot of information (mostly newly updated information) and this is also a way to pull users to see your main website. For example, the e-commerce site Tiki often makes Landing Pages with events to buy books &quot;Golden Hour&quot; with hot books. After referencing the page for a round, customers will gradually be impressed and the next time they have a need to buy, they will visit the official website of that business.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><span id=\"_2_Phan_loai_Landing_Page\" class=\"ez-toc-section\"><\/span><strong>2. Classification of Landing Page<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Perhaps you will be surprised, but actually Landing Page can be divided into many types even though it has only one form of expression (or one goal). Here are the 3 basic types of landing pages you will most often encounter:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Appearing as a subpage within a website, it will have a domain name of the form [LANDING PAGE NAME].[WEBITE]NAME].COM or [WEBITE]NAME].COM\/[LANDING PAGE NAME].<\/span><\/li>\n<li><span style=\"color: #000000;\">Appears as an advertising Pop-up frame. It is usually the window that opens as soon as the user visits the website homepage with the request to enter personal information, the region or provide a promotional code or sometimes just to update the latest news from the business. Karma.<\/span><\/li>\n<li><span style=\"color: #000000;\">Appears as a Microsite \u2013 A website with only 1 page of its own with its own domain name or subdomain. However, it still contains relevant content and may contain links to the main website.<\/span><\/li>\n<\/ul>\n<h1><span style=\"color: #000000;\"><strong>GUIDE TO DESIGN A PROFESSIONAL LANDING PAGE<\/strong><\/span><\/h1>\n<p><span style=\"color: #000000;\">Landing Page is an effective assistant for businesses doing online business or carrying out buying and selling activities on the Internet. So how to design a beautiful and professional Landing Page, attracting thousands of traffic to the main website? We will suggest you the following methods:<\/span><\/p>\n<h2><span style=\"color: #000000;\"><span id=\"_1_Lua_chon_Tieu_de_hop_li_Landingpage_la_gi\" class=\"ez-toc-section\"><\/span><strong>\u00a01. Choose a reasonable title<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">The title of the Landing Page should be the specific benefit and value you give to the viewer when they decide to visit and perform the desired behavior (click, purchase, fill in information). For example, the Landing Page about product promotions should have Titles related to &quot;Offers&quot;, &quot;Gifts&quot;, &quot;Special discounts&quot;, ... so that customers are aware of what your Landing Page is about, What is the purpose,\u2026<\/span><\/p>\n<h2><span style=\"color: #000000;\"><span id=\"_2_Chon_muc_tieu_hanh_dong_cu_the\" class=\"ez-toc-section\"><\/span><strong>\u00a02. Choose specific goals and actions\u00a0<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">What is your main goal when designing this Landing Page? If you want customers to attend events (click to register), sell promotional products (click to buy) or other tasks, you should only focus on encouraging that action in customers. Avoid forcing customers to take too many actions that make them no longer interested in your Landing Page experience.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><span id=\"_3_Mau_dang_ky_don_gian_nhung_thu_hut\" class=\"ez-toc-section\"><\/span><strong>\u00a03. Simple but attractive registration form<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Make sure your registration form is as simple as possible. Basically, you only need Name, Phone Number, Email. Other things you can ask the customer later.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><span id=\"_4_Noi_dung_landing_page\" class=\"ez-toc-section\"><\/span><strong>\u00a04. Landing page content<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Explain values clearly and simply. Only focus on the main, important content that you want to drive customers to the most. Avoid cramming too much information.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><span id=\"_5_Hinh_anh_Video_hap_dan_bat_mat\" class=\"ez-toc-section\"><\/span><strong>\u00a05. Attractive, eye-catching images &amp; videos<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Upload attractive images, videos, graphs, product photos. You can also use Infographics to make your Landing Page more eye-catching and functional.<\/span><\/p>\n<p><span style=\"color: #000000;\">You can design your own Landing Page through basic tools and software on the Internet, but it will be more professional if you can find yourself a professional and full support service. In <a href=\"https:\/\/jaybranding.com\/en\/\">JAYbranding<\/a> We do NOT design cheap and poor quality website interfaces. We only make professional products at reasonable prices. If you want to own your own Landing Page with affordable quality, choose us!<\/span><\/p>\n<h1><span style=\"color: #000000;\"><strong>WHEN SHOULD YOU CREATE A LANDING PAGE?<\/strong><\/span><\/h1>\n<p><span style=\"color: #000000;\">\u201cWhen I want more customers, I use\u00a0<a style=\"color: #000000;\" href=\"https:\/\/jaybranding.com\/en\/thiet-ke-trang-web-chuyen-nghiep-chuan-seo\/\" target=\"_self\" rel=\"noopener\" data-ail=\"22661\">landing page<\/a>, so simple, but also ask&quot;.<\/span><\/p>\n<p><span style=\"color: #000000;\">That&#039;s also true, but I want to give some specific cases where,\u00a0<a style=\"color: #000000;\" href=\"https:\/\/jaybranding.com\/en\/thiet-ke-trang-web-chuyen-nghiep-chuan-seo\/\" target=\"_self\" rel=\"noopener\" data-ail=\"22661\">landing page<\/a>\u00a0will bring out its true power, and in these cases you can NOT NOT use it\u00a0<a style=\"color: #000000;\" href=\"https:\/\/www.semtek.com.vn\/landingpage\/\" target=\"_self\" rel=\"noopener\" data-ail=\"22661\">landing page<\/a>.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><span id=\"_1_Khi_cha%CC%A3y_qua%CC%89ng_ca%CC%81o\" class=\"ez-toc-section\"><\/span><strong>\u00a01. When running ads<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Running ads to a generic page, with little information, can&#039;t focus the actions of visitors, you will waste money. Instead, prepare a very clear &amp; convincing landing page, you will have much better results.<\/span><\/p>\n<p><span style=\"color: #000000;\">Note that the landing page only works well when the visitors are people who are interested in the field\/item you are promoting, so you need to learn more skills in running ads, creating standard ad templates (Content) The content of the landing page must exactly correspond to the ad title).<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdnr2.jaybranding.com\/2022\/01\/advertising-agency-digital-marketing-company-online-promotion-service-isometric-web-banner_33099-1563.jpg\" alt=\"Advertising agency, digital marketing company, online promotion service isometric web banner Free Vector\" \/><\/p>\n<h2><span style=\"color: #000000;\"><span id=\"_2_Khi_ra_ma%CC%81t_sa%CC%89n_pha%CC%89mdi%CC%A3ch_vu%CC%A3_mo%CC%81i\" class=\"ez-toc-section\"><\/span><strong>\u00a02. When launching new products\/services<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Any product or service you should make a landing page, for example you can go to Apple&#039;s page, for each product they always make a separate landing page (their purpose is to introduce product features). ).<\/span><\/p>\n<p><span style=\"color: #000000;\">Long sales\/service introduction landing pages also work very well. The more complete, detailed, not redundant, and focused on solving problems for customers, the higher the conversion rate of the landing page.<\/span><\/p>\n<p><span style=\"color: #000000;\">If you are a large business with many interested customers, even if the product \/ service has not been launched, you should also make a landing page to introduce the product \/ service. On these landing pages, you can collect information about customers who want to be notified when a product launches, pre-orders, or enters a waiting list.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><span id=\"_3_Khi_ta%CC%A3ng_thu%CC%81_gi%CC%80_do%CC%81_FREE_Landingpage_la_gi\" class=\"ez-toc-section\"><\/span><strong>\u00a03. When giving something FREE<\/strong>\u00a0<\/span><\/h2>\n<p><span style=\"color: #000000;\">If you want to give away ebooks, tutorials, courses, vouchers, discount codes, etc. to your customers to collect user information, you&#039;d better build a short landing page, you can do 2-3 and execute it. Run an A\/B test campaign to see which landing has the best effect.<\/span><\/p>\n<p><span style=\"color: #000000;\">This is an indispensable step in a sales funnel, we build relationships with customers first and then promote products later.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><span id=\"_4_Khi_ba%CC%A3n_chua%CC%89n_bi%CC%A3_to%CC%89_chu%CC%81c_su%CC%A3_kie%CC%A3n\" class=\"ez-toc-section\"><\/span><strong>\u00a04. When you are about to organize an event<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Whether it&#039;s an online event (Livestream, webinar) or an offline event (seminars, workshops, offline, ...) you should create a simple landing page to attract registrations.<\/span><\/p>\n<p><span style=\"color: #000000;\">On this type of landing page is usually very simple and short, the following 5 information is enough:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Why did the event take place?<\/span><\/li>\n<li><span style=\"color: #000000;\">Who should attend the event?<\/span><\/li>\n<li><span style=\"color: #000000;\">Speaker- Guest?<\/span><\/li>\n<li><span style=\"color: #000000;\">Main content \u2013 sub of the event?<\/span><\/li>\n<li><span style=\"color: #000000;\">Time \u2013 Place of the event?<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Landing Page design is a familiar concept you will often hear about in the field of website design or in professional website design services. And even in your daily Internet experience, you will come across a lot of extremely beautiful Landing Page designs [\u2026]<\/p>","protected":false},"author":1,"featured_media":14370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/posts\/14369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/comments?post=14369"}],"version-history":[{"count":0,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/posts\/14369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/media\/14370"}],"wp:attachment":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/media?parent=14369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/categories?post=14369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/tags?post=14369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}