{"id":63132,"date":"2025-03-18T08:01:45","date_gmt":"2025-03-18T01:01:45","guid":{"rendered":"https:\/\/jaybranding.com\/tiktok-va-thuong-hieu-dia-phuong-cach-doanh-nghiep-nho-but-pha-nho-video-ngan\/"},"modified":"2025-03-18T08:01:45","modified_gmt":"2025-03-18T01:01:45","slug":"tiktok-va-thuong-hieu-dia-phuong-cach-doanh-nghiep-nho-but-pha-nho-video-ngan","status":"publish","type":"post","link":"https:\/\/jaybranding.com\/en\/tiktok-va-thuong-hieu-dia-phuong-cach-doanh-nghiep-nho-but-pha-nho-video-ngan\/","title":{"rendered":"TikTok v\u00e0 Th\u01b0\u01a1ng Hi\u1ec7u \u0110\u1ecba Ph\u01b0\u01a1ng: C\u00e1ch Doanh Nghi\u1ec7p Nh\u1ecf B\u1ee9t Ph\u00e1 Nh\u1edd Video Ng\u1eafn"},"content":{"rendered":"<article>\n<p>Trong k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a hi\u1ec7n nay, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t, TikTok &#8211; n\u1ec1n t\u1ea3ng video ng\u1eafn \u0111ang l\u00e0m m\u01b0a l\u00e0m gi\u00f3 tr\u00ean to\u00e0n c\u1ea7u &#8211; \u0111\u00e3 m\u1edf ra c\u00e1nh c\u1eeda c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng. V\u1edbi h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, TikTok kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 n\u01a1i gi\u1ea3i tr\u00ed m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing s\u00e1ng t\u1ea1o.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng, TikTok mang \u0111\u1ebfn l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3: chi ph\u00ed th\u1ea5p, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i v\u00e0 c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch chi ti\u1ebft c\u00e1ch th\u1ee9c c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a TikTok \u0111\u1ec3 b\u1ee9t ph\u00e1 trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh hi\u1ec7n nay.<\/p>\n<h2>T\u1ea1i Sao TikTok L\u00e0 &#8220;Mi\u1ec1n \u0110\u1ea5t H\u1ee9a&#8221; Cho Doanh Nghi\u1ec7p \u0110\u1ecba Ph\u01b0\u01a1ng?<\/h2>\n<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a Hootsuite, 67% ng\u01b0\u1eddi d\u00f9ng TikTok cho bi\u1ebft n\u1ec1n t\u1ea3ng n\u00e0y truy\u1ec1n c\u1ea3m h\u1ee9ng cho h\u1ecd mua s\u1eafm ngay c\u1ea3 khi h\u1ecd kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh ban \u0111\u1ea7u. \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 cao nh\u1ea5t trong c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. V\u1eady \u0111i\u1ec1u g\u00ec khi\u1ebfn TikTok tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng?<\/p>\n<h3>Thu\u1eadt to\u00e1n \u01b0u ti\u00ean n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i<\/h3>\n<p>Kh\u00e1c v\u1edbi Instagram hay Facebook, thu\u1eadt to\u00e1n c\u1ee7a TikTok kh\u00f4ng ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i. Thay v\u00e0o \u0111\u00f3, n\u00f3 \u01b0u ti\u00ean n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi xem. Theo b\u00e1o c\u00e1o c\u1ee7a Influencer Marketing Hub, video c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u1edbi \u00edt ng\u01b0\u1eddi theo d\u00f5i v\u1eabn c\u00f3 th\u1ec3 \u0111\u1ea1t h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem n\u1ebfu n\u1ed9i dung \u0111\u00f3 thu h\u00fat. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u1ea1nh tranh v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.<\/p>\n<h3>Chi ph\u00ed marketing th\u1ea5p, hi\u1ec7u qu\u1ea3 cao<\/h3>\n<p>Theo m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a eMarketer, chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean TikTok th\u01b0\u1eddng th\u1ea5p h\u01a1n 30-50% so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u1ed1ng nh\u01b0 Facebook hay Instagram, trong khi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 cao h\u01a1n \u0111\u1ebfn 70%. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi ng\u00e2n s\u00e1ch marketing h\u1ea1n ch\u1ebf, \u0111\u00e2y l\u00e0 l\u1ee3i th\u1ebf kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n<h3>T\u00ednh x\u00e1c th\u1ef1c v\u00e0 g\u1ea7n g\u0169i<\/h3>\n<p>Ng\u01b0\u1eddi d\u00f9ng TikTok \u0111\u00e1nh gi\u00e1 cao t\u00ednh x\u00e1c th\u1ef1c v\u00e0 n\u1ed9i dung kh\u00f4ng qu\u00e1 ch\u1ec9nh s\u1eeda. Theo nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, 56% ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y g\u1eafn k\u1ebft h\u01a1n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra n\u1ed9i dung ch\u00e2n th\u1ef1c v\u00e0 kh\u00f4ng ho\u00e0n h\u1ea3o. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng th\u1ec3 hi\u1ec7n c\u00e2u chuy\u1ec7n v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n<h2>Chi\u1ebfn L\u01b0\u1ee3c TikTok Hi\u1ec7u Qu\u1ea3 Cho Doanh Nghi\u1ec7p \u0110\u1ecba Ph\u01b0\u01a1ng<\/h2>\n<p>\u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a TikTok, c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh hi\u1ec7u qu\u1ea3:<\/p>\n<h3>1. K\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua video ng\u1eafn<\/h3>\n<p>Theo Harvard Business Review, k\u1ec3 chuy\u1ec7n (storytelling) c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00ean \u0111\u1ebfn 20 l\u1ea7n. Tr\u00ean TikTok, doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3:<\/p>\n<ul>\n<ul>\n<li>Chia s\u1ebb h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p<\/li>\n<\/ul>\n<ul>\n<li>Gi\u1edbi thi\u1ec7u \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c<\/li>\n<\/ul>\n<ul>\n<li>Kh\u00e1m ph\u00e1 ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m v\u00e0 nguy\u00ean li\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/li>\n<\/ul>\n<ul>\n<li>Chia s\u1ebb nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch v\u01b0\u1ee3t qua<\/li>\n<\/ul>\n<\/ul>\n<p>V\u00ed d\u1ee5: Ti\u1ec7m b\u00e1nh Jenna Cakes \u1edf Portland \u0111\u00e3 t\u0103ng doanh s\u1ed1 300% sau khi \u0111\u0103ng video v\u1ec1 qu\u00e1 tr\u00ecnh l\u00e0m b\u00e1nh th\u1ee7 c\u00f4ng v\u00e0 c\u00e2u chuy\u1ec7n gia \u0111\u00ecnh \u0111\u1eb1ng sau c\u00f4ng th\u1ee9c b\u00e1nh truy\u1ec1n th\u1ed1ng.<\/p>\n<h3>2. T\u1eadn d\u1ee5ng xu h\u01b0\u1edbng \u0111\u1ecba ph\u01b0\u01a1ng<\/h3>\n<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a TikTok For Business, n\u1ed9i dung li\u00ean quan \u0111\u1ebfn xu h\u01b0\u1edbng \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n 60% so v\u1edbi n\u1ed9i dung chung chung. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n<ul>\n<ul>\n<li>Tham gia th\u00e1ch th\u1ee9c (challenge) ph\u1ed5 bi\u1ebfn nh\u01b0ng \u0111i\u1ec1u ch\u1ec9nh theo \u0111\u1eb7c tr\u01b0ng \u0111\u1ecba ph\u01b0\u01a1ng<\/li>\n<\/ul>\n<ul>\n<li>S\u1eed d\u1ee5ng hashtag \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong khu v\u1ef1c<\/li>\n<\/ul>\n<ul>\n<li>T\u1ea1o n\u1ed9i dung v\u1ec1 s\u1ef1 ki\u1ec7n, l\u1ec5 h\u1ed9i \u0111\u1ecba ph\u01b0\u01a1ng<\/li>\n<\/ul>\n<\/ul>\n<p>V\u00ed d\u1ee5: Nh\u00e0 h\u00e0ng Pho Delicious \u1edf Seattle \u0111\u00e3 t\u1ea1o ra th\u1eed th\u00e1ch &#8220;#PhoChallenge&#8221; k\u1ebft h\u1ee3p v\u1edbi \u00e2m nh\u1ea1c \u0111\u1ecba ph\u01b0\u01a1ng, thu h\u00fat h\u01a1n 50,000 video tham gia t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<h3>3. H\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ecba ph\u01b0\u01a1ng (Local Influencers)<\/h3>\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a Mediakix, 89% marketer cho r\u1eb1ng ROI t\u1eeb influencer marketing t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ho\u1eb7c t\u1ed1t h\u01a1n c\u00e1c k\u00eanh marketing kh\u00e1c. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng:<\/p>\n<ul>\n<ul>\n<li>T\u00ecm ki\u1ebfm micro-influencer (5,000-50,000 ng\u01b0\u1eddi theo d\u00f5i) trong khu v\u1ef1c<\/li>\n<\/ul>\n<ul>\n<li>M\u1eddi h\u1ecd tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 chia s\u1ebb \u0111\u00e1nh gi\u00e1 ch\u00e2n th\u1ef1c<\/li>\n<\/ul>\n<ul>\n<li>T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n takeover (ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng ti\u1ebfp qu\u1ea3n t\u00e0i kho\u1ea3n TikTok c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t ng\u00e0y)<\/li>\n<\/ul>\n<\/ul>\n<p>V\u00ed d\u1ee5: C\u1eeda h\u00e0ng th\u1eddi trang Local Threads \u1edf Austin \u0111\u00e3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi 45% sau khi h\u1ee3p t\u00e1c v\u1edbi 5 influencer \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 t\u1ed5ng c\u1ed9ng 200,000 ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n<h3>4. T\u1ea1o n\u1ed9i dung h\u1eadu tr\u01b0\u1eddng (Behind-the-scenes)<\/h3>\n<p>Theo kh\u1ea3o s\u00e1t c\u1ee7a Stackla, 86% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng t\u00ednh x\u00e1c th\u1ef1c l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng khi quy\u1ebft \u0111\u1ecbnh \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u. N\u1ed9i dung h\u1eadu tr\u01b0\u1eddng c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n<ul>\n<ul>\n<li>Quy tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m<\/li>\n<\/ul>\n<ul>\n<li>Gi\u1edbi thi\u1ec7u kh\u00f4ng gian l\u00e0m vi\u1ec7c<\/li>\n<\/ul>\n<ul>\n<li>Nh\u1eefng kho\u1ea3nh kh\u1eafc vui nh\u1ed9n c\u1ee7a \u0111\u1ed9i ng\u0169<\/li>\n<\/ul>\n<ul>\n<li>C\u00e1ch chu\u1ea9n b\u1ecb \u0111\u01a1n h\u00e0ng<\/li>\n<\/ul>\n<\/ul>\n<p>V\u00ed d\u1ee5: X\u01b0\u1edfng g\u1ed1m Artisan Clay \u1edf Chicago \u0111\u00e3 t\u0103ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn 250% sau khi \u0111\u0103ng series video v\u1ec1 qu\u00e1 tr\u00ecnh t\u1ea1o ra t\u1eebng s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng.<\/p>\n<h2>C\u00e1c Tr\u01b0\u1eddng H\u1ee3p Th\u00e0nh C\u00f4ng \u0110i\u1ec3n H\u00ecnh<\/h2>\n<h3>Ti\u1ec7m c\u00e0 ph\u00ea Hometown Brew: T\u1eeb b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng<\/h3>\n<p>Hometown Brew, m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea nh\u1ecf \u1edf Nashville, \u0111\u00e3 \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 \u0111\u00f3ng c\u1eeda sau \u0111\u1ea1i d\u1ecbch COVID-19. Ch\u1ee7 qu\u00e1n Sarah Miller quy\u1ebft \u0111\u1ecbnh th\u1eed v\u1eadn may v\u1edbi TikTok b\u1eb1ng c\u00e1ch \u0111\u0103ng video v\u1ec1 ngh\u1ec7 thu\u1eadt pha ch\u1ebf c\u00e0 ph\u00ea v\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c h\u1ea1t c\u00e0 ph\u00ea t\u1eeb c\u00e1c trang tr\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<p>M\u1ed9t video v\u1ec1 c\u00e1ch h\u1ecd t\u1ea1o ra latte art h\u00ecnh b\u1ea3n \u0111\u1ed3 Tennessee \u0111\u00e3 viral v\u1edbi h\u01a1n 2 tri\u1ec7u l\u01b0\u1ee3t xem. Trong v\u00f2ng 3 th\u00e1ng, doanh thu c\u1ee7a Hometown Brew t\u0103ng 400%, v\u00e0 h\u1ecd ph\u1ea3i m\u1edf th\u00eam chi nh\u00e1nh th\u1ee9 hai \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u. Theo Sarah: &#8220;TikTok kh\u00f4ng ch\u1ec9 c\u1ee9u doanh nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i m\u00e0 c\u00f2n gi\u00fap ch\u00fang t\u00f4i k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng theo c\u00e1ch m\u00e0 ch\u00fang t\u00f4i ch\u01b0a t\u1eebng t\u01b0\u1edfng t\u01b0\u1ee3ng.&#8221;<\/p>\n<h3>Nh\u00e0 h\u00e0ng gia \u0111\u00ecnh Mama&#8217;s Kitchen: C\u00f4ng th\u1ee9c b\u00ed m\u1eadt tr\u1edf th\u00e0nh hi\u1ec7n t\u01b0\u1ee3ng m\u1ea1ng<\/h3>\n<p>Mama&#8217;s Kitchen, nh\u00e0 h\u00e0ng gia \u0111\u00ecnh ph\u1ee5c v\u1ee5 m\u00f3n \u0103n Mexico t\u1ea1i m\u1ed9t th\u1ecb tr\u1ea5n nh\u1ecf \u1edf Texas, \u0111\u00e3 t\u1ea1o ra c\u01a1n s\u1ed1t tr\u00ean TikTok khi con trai c\u1ee7a ch\u1ee7 nh\u00e0 h\u00e0ng b\u1eaft \u0111\u1ea7u quay video v\u1ec1 &#8220;b\u00e0 ngo\u1ea1i 85 tu\u1ed5i&#8221; chu\u1ea9n b\u1ecb c\u00e1c m\u00f3n \u0103n truy\u1ec1n th\u1ed1ng.<\/p>\n<p>Series &#8220;Cooking with Abuela&#8221; (N\u1ea5u \u0103n c\u00f9ng b\u00e0) \u0111\u00e3 thu h\u00fat h\u01a1n 500,000 ng\u01b0\u1eddi theo d\u00f5i trong v\u00f2ng 2 th\u00e1ng. Kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c ti\u1ec3u bang l\u00e2n c\u1eadn l\u00e1i xe h\u00e0ng gi\u1edd ch\u1ec9 \u0111\u1ec3 th\u01b0\u1edfng th\u1ee9c m\u00f3n \u0103n c\u1ee7a &#8220;b\u00e0 ngo\u1ea1i n\u1ed5i ti\u1ebfng tr\u00ean TikTok&#8221;. Doanh thu t\u0103ng 700%, v\u00e0 h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m s\u1ed1t salsa \u0111\u00f3ng chai b\u00e1n tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n<h3>C\u1eeda h\u00e0ng s\u00e1ch \u0111\u1ed9c l\u1eadp BookNook: Ph\u1ee5c h\u01b0ng nh\u1edd #BookTok<\/h3>\n<p>BookNook, hi\u1ec7u s\u00e1ch nh\u1ecf \u1edf Portland v\u1edbi 30 n\u0103m l\u1ecbch s\u1eed, \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd s\u00e1ch tr\u1ef1c tuy\u1ebfn. Ch\u1ee7 c\u1eeda h\u00e0ng Emily Chen quy\u1ebft \u0111\u1ecbnh tham gia c\u1ed9ng \u0111\u1ed3ng #BookTok tr\u00ean TikTok b\u1eb1ng c\u00e1ch \u0111\u0103ng video ng\u1eafn gi\u1edbi thi\u1ec7u s\u00e1ch, \u0111\u00e1nh gi\u00e1 v\u00e0 g\u1ee3i \u00fd \u0111\u1ecdc s\u00e1ch theo t\u00e2m tr\u1ea1ng.<\/p>\n<p>Video &#8220;5 cu\u1ed1n s\u00e1ch s\u1ebd khi\u1ebfn b\u1ea1n kh\u00f3c nh\u01b0 m\u1ed9t \u0111\u1ee9a tr\u1ebb&#8221; c\u1ee7a h\u1ecd \u0111\u1ea1t 3 tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 t\u1ea1o ra l\u00e0n s\u00f3ng \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn. Trong v\u00f2ng 6 th\u00e1ng, doanh s\u1ed1 t\u0103ng 350%, v\u00e0 BookNook \u0111\u00e3 m\u1edf r\u1ed9ng kh\u00f4ng gian \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n g\u1eb7p g\u1ee1 t\u00e1c gi\u1ea3 v\u00e0 c\u00e2u l\u1ea1c b\u1ed9 s\u00e1ch \u0111\u01b0\u1ee3c truy\u1ec1n ph\u00e1t tr\u1ef1c ti\u1ebfp tr\u00ean TikTok.<\/p>\n<h2>C\u00e1c Th\u00e1ch Th\u1ee9c v\u00e0 C\u00e1ch Kh\u1eafc Ph\u1ee5c<\/h2>\n<p>M\u1eb7c d\u00f9 TikTok mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i, c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c khi s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y:<\/p>\n<h3>Th\u00e1ch th\u1ee9c 1: Thi\u1ebfu ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian<\/h3>\n<p>Theo kh\u1ea3o s\u00e1t c\u1ee7a Small Business Association, 67% ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf cho bi\u1ebft h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<p><strong>Solution:<\/strong><\/p>\n<ul>\n<ul>\n<li>L\u00ean l\u1ecbch s\u1ea3n xu\u1ea5t n\u1ed9i dung h\u00e0ng tu\u1ea7n (2-3 gi\u1edd) thay v\u00ec c\u1ed1 g\u1eafng \u0111\u0103ng h\u00e0ng ng\u00e0y<\/li>\n<\/ul>\n<ul>\n<li>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 l\u00ean l\u1ecbch nh\u01b0 Later ho\u1eb7c Hootsuite \u0111\u1ec3 qu\u1ea3n l\u00fd n\u1ed9i dung<\/li>\n<\/ul>\n<ul>\n<li>T\u1eadn d\u1ee5ng nh\u00e2n vi\u00ean tr\u1ebb ho\u1eb7c th\u1ef1c t\u1eadp sinh c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 TikTok<\/li>\n<\/ul>\n<\/ul>\n<h3>Th\u00e1ch th\u1ee9c 2: Kh\u00f4ng bi\u1ebft t\u1ea1o n\u1ed9i dung g\u00ec<\/h3>\n<p>Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c ngh\u0129 ra \u00fd t\u01b0\u1edfng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><strong>Solution:<\/strong><\/p>\n<ul>\n<ul>\n<li>T\u1ea1o danh s\u00e1ch 10 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebfn m\u1ed7i c\u00e2u h\u1ecfi th\u00e0nh m\u1ed9t video<\/li>\n<\/ul>\n<ul>\n<li>Theo d\u00f5i 5-10 t\u00e0i kho\u1ea3n TikTok trong c\u00f9ng ng\u00e0nh \u0111\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng<\/li>\n<\/ul>\n<ul>\n<li>S\u1eed d\u1ee5ng t\u00ednh n\u0103ng Q&amp;A c\u1ee7a TikTok \u0111\u1ec3 nh\u1eadn c\u00e2u h\u1ecfi t\u1eeb ng\u01b0\u1eddi xem<\/li>\n<\/ul>\n<\/ul>\n<h3>Th\u00e1ch th\u1ee9c 3: Lo ng\u1ea1i v\u1ec1 t\u00ednh chuy\u00ean nghi\u1ec7p<\/h3>\n<p>Nhi\u1ec1u doanh nghi\u1ec7p lo ng\u1ea1i r\u1eb1ng n\u1ed9i dung TikTok c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m t\u00ednh chuy\u00ean nghi\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><strong>Solution:<\/strong><\/p>\n<ul>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 gi\u1ecdng \u0111i\u1ec7u th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u<\/li>\n<\/ul>\n<ul>\n<li>C\u00e2n b\u1eb1ng gi\u1eefa n\u1ed9i dung gi\u00e1o d\u1ee5c v\u00e0 gi\u1ea3i tr\u00ed<\/li>\n<\/ul>\n<ul>\n<li>T\u1ea1o c\u00e1c video &#8220;ng\u00e0y trong \u0111\u1eddi&#8221; (day in the life) \u0111\u1ec3 th\u1ec3 hi\u1ec7n chuy\u00ean m\u00f4n trong b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf<\/li>\n<\/ul>\n<\/ul>\n<h2>B\u1eaft \u0110\u1ea7u H\u00e0nh Tr\u00ecnh TikTok: H\u01b0\u1edbng D\u1eabn T\u1eebng B\u01b0\u1edbc<\/h2>\n<p>N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng mu\u1ed1n b\u1eaft \u0111\u1ea7u v\u1edbi TikTok, \u0111\u00e2y l\u00e0 l\u1ed9 tr\u00ecnh 30 ng\u00e0y \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc:<\/p>\n<h3>Tu\u1ea7n 1: Thi\u1ebft l\u1eadp v\u00e0 nghi\u00ean c\u1ee9u<\/h3>\n<ul>\n<ul>\n<li>Ng\u00e0y 1-2: T\u1ea1o t\u00e0i kho\u1ea3n TikTok doanh nghi\u1ec7p v\u1edbi bio r\u00f5 r\u00e0ng, li\u00ean k\u1ebft website v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7<\/li>\n<\/ul>\n<ul>\n<li>Ng\u00e0y 3-5: Nghi\u00ean c\u1ee9u 10 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 5 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong ng\u00e0nh<\/li>\n<\/ul>\n<ul>\n<li>Ng\u00e0y 6-7: X\u00e1c \u0111\u1ecbnh 3-5 hashtag ng\u00e0nh v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n<\/ul>\n<h3>Tu\u1ea7n 2: T\u1ea1o n\u1ed9i dung c\u01a1 b\u1ea3n<\/h3>\n<ul>\n<ul>\n<li>Ng\u00e0y 8-9: Quay video gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p (30-60 gi\u00e2y)<\/li>\n<\/ul>\n<ul>\n<li>Ng\u00e0y 10-11: T\u1ea1o video h\u1eadu tr\u01b0\u1eddng ho\u1eb7c &#8220;ng\u00e0y trong \u0111\u1eddi&#8221; c\u1ee7a doanh nghi\u1ec7p<\/li>\n<\/ul>\n<ul>\n<li>Ng\u00e0y 12-14: \u0110\u0103ng 3 video \u0111\u1ea7u ti\u00ean v\u00e0 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i<\/li>\n<\/ul>\n<\/ul>\n<h3>Tu\u1ea7n 3: T\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/h3>\n<ul>\n<ul>\n<li>Ng\u00e0y 15-16: D\u00e0nh 30 ph\u00fat\/ng\u00e0y t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng trong c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng<\/li>\n<\/ul>\n<ul>\n<li>Ng\u00e0y 17-19: T\u1ea1o 2-3 video d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i t\u1eeb tu\u1ea7n tr\u01b0\u1edbc<\/li>\n<\/ul>\n<ul>\n<li>Ng\u00e0y 20-21: Th\u1eed nghi\u1ec7m v\u1edbi m\u1ed9t xu h\u01b0\u1edbng TikTok ph\u1ed5 bi\u1ebfn<\/li>\n<\/ul>\n<\/ul>\n<h3>Tu\u1ea7n 4: M\u1edf r\u1ed9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/h3>\n<ul>\n<ul>\n<li>Ng\u00e0y 22-23: Ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh lo\u1ea1i n\u1ed9i dung hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/li>\n<\/ul>\n<ul>\n<li>Ng\u00e0y 24-26: T\u1ea1o l\u1ecbch n\u1ed9i dung cho 2 tu\u1ea7n ti\u1ebfp theo<\/li>\n<\/ul>\n<ul>\n<li>Ng\u00e0y 27-28: Li\u00ean h\u1ec7 v\u1edbi 1-2 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 h\u1ee3p t\u00e1c<\/li>\n<\/ul>\n<ul>\n<li>Ng\u00e0y 29-30: \u0110\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<\/ul>\n<\/ul>\n<h2>\u0110o L\u01b0\u1eddng Th\u00e0nh C\u00f4ng: C\u00e1c Ch\u1ec9 S\u1ed1 Quan Tr\u1ecdng<\/h2>\n<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c TikTok, doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng n\u00ean theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 sau:<\/p>\n<h3>Ch\u1ec9 s\u1ed1 tr\u00ean n\u1ec1n t\u1ea3ng<\/h3>\n<ul>\n<ul>\n<li><strong>L\u01b0\u1ee3t xem:<\/strong> S\u1ed1 l\u1ea7n video \u0111\u01b0\u1ee3c xem<\/li>\n<\/ul>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c:<\/strong> (T\u1ed5ng s\u1ed1 like, b\u00ecnh lu\u1eadn, chia s\u1ebb) \u00f7 L\u01b0\u1ee3t xem<\/li>\n<\/ul>\n<ul>\n<li><strong>Th\u1eddi gian xem trung b\u00ecnh:<\/strong> Ng\u01b0\u1eddi d\u00f9ng xem video c\u1ee7a b\u1ea1n trong bao l\u00e2u<\/li>\n<\/ul>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh:<\/strong> Ph\u1ea7n tr\u0103m ng\u01b0\u1eddi xem ho\u00e0n th\u00e0nh to\u00e0n b\u1ed9 video<\/li>\n<\/ul>\n<ul>\n<li><strong>Ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng:<\/strong> Video c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean For You Page hay t\u1eeb t\u00ecm ki\u1ebfm hashtag<\/li>\n<\/ul>\n<\/ul>\n<h3>Ch\u1ec9 s\u1ed1 kinh doanh<\/h3>\n<ul>\n<ul>\n<li><strong>L\u01b0u l\u01b0\u1ee3ng website:<\/strong> S\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb TikTok \u0111\u1ebfn website<\/li>\n<\/ul>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/strong> Ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng t\u1eeb TikTok th\u1ef1c hi\u1ec7n mua h\u00e0ng<\/li>\n<\/ul>\n<ul>\n<li><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> T\u0103ng tr\u01b0\u1edfng t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Google<\/li>\n<\/ul>\n<ul>\n<li><strong>Kh\u00e1ch h\u00e0ng m\u1edbi:<\/strong> S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn TikTok<\/li>\n<\/ul>\n<ul>\n<li><strong>ROI:<\/strong> Doanh thu t\u1eeb TikTok so v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0<\/li>\n<\/ul>\n<\/ul>\n<h2>K\u1ebft Lu\u1eadn: T\u01b0\u01a1ng Lai C\u1ee7a Marketing \u0110\u1ecba Ph\u01b0\u01a1ng Tr\u00ean TikTok<\/h2>\n<p>TikTok \u0111\u00e3 t\u1ea1o ra m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong c\u00e1ch th\u1ee9c c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. V\u1edbi chi ph\u00ed th\u1ea5p, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng v\u00e0 t\u00ednh x\u00e1c th\u1ef1c cao, n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 marketing kh\u00f4ng th\u1ec3 thi\u1ebfu cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n b\u1ee9t ph\u00e1 trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n<p>Theo d\u1ef1 b\u00e1o c\u1ee7a eMarketer, \u0111\u1ebfn n\u0103m 2023, 45% doanh nghi\u1ec7p nh\u1ecf s\u1ebd s\u1eed d\u1ee5ng TikTok nh\u01b0 m\u1ed9t k\u00eanh marketing ch\u00ednh. Nh\u1eefng doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u s\u1edbm s\u1ebd c\u00f3 l\u1ee3i th\u1ebf \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh v\u00e0 thi\u1ebft l\u1eadp v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh.<\/p>\n<p>H\u00e0nh tr\u00ecnh TikTok kh\u00f4ng \u0111\u00f2i h\u1ecfi ng\u00e2n s\u00e1ch l\u1edbn hay \u0111\u1ed9i ng\u0169 s\u1ea3n xu\u1ea5t chuy\u00ean nghi\u1ec7p. Thay v\u00e0o \u0111\u00f3, n\u00f3 c\u1ea7n s\u1ef1 ch\u00e2n th\u00e0nh, s\u00e1ng t\u1ea1o v\u00e0 ki\u00ean tr\u00ec. B\u1eb1ng c\u00e1ch k\u1ec3 c\u00e2u chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh qua nh\u1eefng video ng\u1eafn h\u1ea5p d\u1eabn, c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 t\u1ea1o ra k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u01b0\u1ee3t ra kh\u1ecfi gi\u1edbi h\u1ea1n \u0111\u1ecba l\u00fd.<\/p>\n<p>H\u00e3y nh\u1edb r\u1eb1ng, th\u00e0nh c\u00f4ng tr\u00ean TikTok kh\u00f4ng \u0111\u1ebfn t\u1eeb m\u1ed9t \u0111\u00eam. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 th\u1eed nghi\u1ec7m, h\u1ecdc h\u1ecfi v\u00e0 \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c. Nh\u01b0ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn v\u00e0 n\u1ed9i dung ch\u00e2n th\u1ef1c, TikTok c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c ch\u00ednh \u0111\u01b0a doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n v\u01b0\u01a1n t\u1edbi t\u1ea7m cao m\u1edbi.<\/p>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>Trong k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a hi\u1ec7n nay, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t, TikTok &#8211; n\u1ec1n t\u1ea3ng video ng\u1eafn \u0111ang l\u00e0m m\u01b0a l\u00e0m gi\u00f3 tr\u00ean to\u00e0n c\u1ea7u &#8211; \u0111\u00e3 m\u1edf ra c\u00e1nh c\u1eeda c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3 cho c\u00e1c th\u01b0\u01a1ng [&hellip;]<\/p>","protected":false},"author":0,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63132","post","type-post","status-publish","format-standard","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/posts\/63132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/comments?post=63132"}],"version-history":[{"count":0,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/posts\/63132\/revisions"}],"wp:attachment":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/media?parent=63132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/categories?post=63132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/tags?post=63132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}