{"id":63267,"date":"2025-04-14T10:07:20","date_gmt":"2025-04-14T03:07:20","guid":{"rendered":"https:\/\/jaybranding.com\/10-cach-giup-nhan-vien-tu-tin-va-tu-nhien-truoc-ong-kinh-khi-quay-video-marketing\/"},"modified":"2025-04-14T10:07:20","modified_gmt":"2025-04-14T03:07:20","slug":"10-cach-giup-nhan-vien-tu-tin-va-tu-nhien-truoc-ong-kinh-khi-quay-video-marketing","status":"publish","type":"post","link":"https:\/\/jaybranding.com\/en\/10-cach-giup-nhan-vien-tu-tin-va-tu-nhien-truoc-ong-kinh-khi-quay-video-marketing\/","title":{"rendered":"10 C\u00e1ch Gi\u00fap Nh\u00e2n Vi\u00ean T\u1ef1 Tin v\u00e0 T\u1ef1 Nhi\u00ean Tr\u01b0\u1edbc \u1ed0ng K\u00ednh Khi Quay Video Marketing"},"content":{"rendered":"<article>\n<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, h\u00ecnh \u1ea3nh v\u00e0 video \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Nh\u01b0ng kh\u00f4ng \u00edt nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y c\u0103ng th\u1eb3ng, lo l\u1eafng khi \u0111\u1ee9ng tr\u01b0\u1edbc \u1ed1ng k\u00ednh, d\u1eabn \u0111\u1ebfn nh\u1eefng video thi\u1ebfu t\u1ef1 nhi\u00ean v\u00e0 kh\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 mong mu\u1ed1n. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u00fap nh\u00e2n vi\u00ean v\u01b0\u1ee3t qua n\u1ed7i s\u1ee3 v\u00e0 t\u1ecfa s\u00e1ng tr\u01b0\u1edbc camera? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p thi\u1ebft th\u1ef1c gi\u00fap \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n t\u1ef1 tin h\u01a1n khi tham gia s\u1ea3n xu\u1ea5t video marketing.<\/p>\n<h2>T\u1ea1i sao nhi\u1ec1u nh\u00e2n vi\u00ean ng\u1ea1i xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc camera?<\/h2>\n<p>Tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u c\u00e1c gi\u1ea3i ph\u00e1p, ch\u00fang ta c\u1ea7n hi\u1ec3u r\u00f5 nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y kh\u00f4ng tho\u1ea3i m\u00e1i khi \u0111\u1ee9ng tr\u01b0\u1edbc \u1ed1ng k\u00ednh:<\/p>\n<ul>\n<li><strong>N\u1ed7i s\u1ee3 b\u1ecb \u0111\u00e1nh gi\u00e1:<\/strong> Lo ng\u1ea1i v\u1ec1 c\u00e1ch m\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn b\u1edfi \u0111\u1ed3ng nghi\u1ec7p, kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ch\u00fang.<\/li>\n<li><strong>Thi\u1ebfu kinh nghi\u1ec7m:<\/strong> Ch\u01b0a quen v\u1edbi vi\u1ec7c n\u00f3i chuy\u1ec7n tr\u01b0\u1edbc camera d\u1eabn \u0111\u1ebfn c\u1ea3m gi\u00e1c l\u00fang t\u00fang.<\/li>\n<li><strong>\u00c1p l\u1ef1c ph\u1ea3i ho\u00e0n h\u1ea3o:<\/strong> S\u1ee3 m\u1eafc l\u1ed7i v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng kh\u00f4ng t\u1ed1t v\u1ec1 c\u00f4ng ty.<\/li>\n<li><strong>Lo l\u1eafng v\u1ec1 ngo\u1ea1i h\u00ecnh:<\/strong> Kh\u00f4ng t\u1ef1 tin v\u1ec1 di\u1ec7n m\u1ea1o c\u1ee7a b\u1ea3n th\u00e2n tr\u00ean video.<\/li>\n<li><strong>Thi\u1ebfu chu\u1ea9n b\u1ecb:<\/strong> Kh\u00f4ng n\u1eafm v\u1eefng n\u1ed9i dung c\u1ea7n tr\u00ecnh b\u00e0y.<\/li>\n<\/ul>\n<h2>10 Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap nh\u00e2n vi\u00ean t\u1ef1 tin tr\u01b0\u1edbc \u1ed1ng k\u00ednh<\/h2>\n<h3>1. T\u1ea1o m\u00f4i tr\u01b0\u1eddng an to\u00e0n v\u00e0 tho\u1ea3i m\u00e1i<\/h3>\n<p>Y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y t\u1ef1 tin l\u00e0 kh\u00f4ng gian quay ph\u1ea3i th\u1ef1c s\u1ef1 tho\u1ea3i m\u00e1i. H\u00e3y bi\u1ebfn bu\u1ed5i quay th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m d\u1ec5 ch\u1ecbu thay v\u00ec \u00e1p l\u1ef1c:<\/p>\n<ul>\n<li>Gi\u1edbi h\u1ea1n s\u1ed1 ng\u01b0\u1eddi c\u00f3 m\u1eb7t trong ph\u00f2ng quay, ch\u1ec9 gi\u1eef l\u1ea1i nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft<\/li>\n<li>Duy tr\u00ec nhi\u1ec7t \u0111\u1ed9 ph\u00f2ng d\u1ec5 ch\u1ecbu, kh\u00f4ng qu\u00e1 n\u00f3ng ho\u1eb7c qu\u00e1 l\u1ea1nh<\/li>\n<li>Chu\u1ea9n b\u1ecb n\u01b0\u1edbc u\u1ed1ng v\u00e0 gi\u1ea3i kh\u00e1t nh\u1eb9<\/li>\n<li>T\u1ea1o b\u1ea7u kh\u00f4ng kh\u00ed th\u00e2n thi\u1ec7n, c\u1edfi m\u1edf v\u00e0 h\u1ed7 tr\u1ee3<\/li>\n<\/ul>\n<p>\u0110\u1ea1o di\u1ec5n v\u00e0 ekip quay phim n\u00ean th\u1ec3 hi\u1ec7n th\u00e1i \u0111\u1ed9 ki\u00ean nh\u1eabn, khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean th\u1eed l\u1ea1i nhi\u1ec1u l\u1ea7n n\u1ebfu c\u1ea7n thi\u1ebft. H\u00e3y nh\u1eafc nh\u1edf h\u1ecd r\u1eb1ng kh\u00f4ng ai sinh ra \u0111\u00e3 bi\u1ebft di\u1ec5n xu\u1ea5t tr\u01b0\u1edbc camera.<\/p>\n<h3>2. Chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 n\u1ed9i dung<\/h3>\n<p>S\u1ef1 t\u1ef1 tin b\u1eaft ngu\u1ed3n t\u1eeb s\u1ef1 chu\u1ea9n b\u1ecb. Khi nh\u00e2n vi\u00ean n\u1eafm v\u1eefng n\u1ed9i dung c\u1ea7n tr\u00ecnh b\u00e0y, h\u1ecd s\u1ebd b\u1edbt lo l\u1eafng v\u1ec1 vi\u1ec7c qu\u00ean tho\u1ea1i v\u00e0 t\u1eadp trung h\u01a1n v\u00e0o c\u00e1ch th\u1ec3 hi\u1ec7n:<\/p>\n<ul>\n<li>Cung c\u1ea5p k\u1ecbch b\u1ea3n ho\u1eb7c c\u00e1c \u0111i\u1ec3m ch\u00ednh c\u1ea7n truy\u1ec1n \u0111\u1ea1t tr\u01b0\u1edbc bu\u1ed5i quay \u00edt nh\u1ea5t 2-3 ng\u00e0y<\/li>\n<li>T\u1ed5 ch\u1ee9c bu\u1ed5i t\u1eadp d\u01b0\u1ee3t kh\u00f4ng ch\u00ednh th\u1ee9c \u0111\u1ec3 nh\u00e2n vi\u00ean l\u00e0m quen v\u1edbi n\u1ed9i dung<\/li>\n<li>S\u1eed d\u1ee5ng teleprompter ho\u1eb7c b\u1ea3ng ghi ch\u00fa \u0111\u1ec3 h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean nh\u1edb c\u00e1c \u0111i\u1ec3m ch\u00ednh<\/li>\n<li>Cho ph\u00e9p h\u1ecd di\u1ec5n \u0111\u1ea1t b\u1eb1ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean thay v\u00ec ph\u1ea3i thu\u1ed9c l\u00f2ng t\u1eebng t\u1eeb<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, c\u1ea7n tr\u00e1nh \u0111\u1ec3 nh\u00e2n vi\u00ean ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o k\u1ecbch b\u1ea3n. M\u1ee5c ti\u00eau l\u00e0 h\u1ecd hi\u1ec3u r\u00f5 th\u00f4ng \u0111i\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i, \u0111\u1ed3ng th\u1eddi v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 t\u1ef1 nhi\u00ean khi n\u00f3i.<\/p>\n<h3>3. T\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng tr\u00ecnh b\u00e0y tr\u01b0\u1edbc camera<\/h3>\n<p>\u0110\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c \u0111\u00e0o t\u1ea1o c\u00e1c k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n gi\u00fap nh\u00e2n vi\u00ean t\u1ef1 tin h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c \u0111\u1ea9y h\u1ecd v\u00e0o t\u00ecnh hu\u1ed1ng quay phim m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb:<\/p>\n<ul>\n<li>M\u1eddi chuy\u00ean gia v\u1ec1 \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u1ed5 ch\u1ee9c workshop<\/li>\n<li>H\u01b0\u1edbng d\u1eabn k\u1ef9 thu\u1eadt th\u1edf \u0111\u00fang c\u00e1ch \u0111\u1ec3 ki\u1ec3m so\u00e1t h\u1ed3i h\u1ed9p<\/li>\n<li>T\u1eadp luy\u1ec7n ng\u00f4n ng\u1eef c\u01a1 th\u1ec3 ph\u00f9 h\u1ee3p: t\u01b0 th\u1ebf \u0111\u1ee9ng\/ng\u1ed3i, c\u1eed ch\u1ec9 tay, \u00e1nh m\u1eaft<\/li>\n<li>Chia s\u1ebb c\u00e1c m\u1eb9o nh\u1ecf v\u1ec1 gi\u1ecdng \u0111i\u1ec7u, t\u1ed1c \u0111\u1ed9 n\u00f3i v\u00e0 c\u00e1ch nh\u1ea5n nh\u00e1<\/li>\n<\/ul>\n<p>Nh\u1eefng bu\u1ed5i \u0111\u00e0o t\u1ea1o n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao k\u1ef9 n\u0103ng m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i cho nh\u00e2n vi\u00ean l\u00e0m quen d\u1ea7n v\u1edbi vi\u1ec7c \u0111\u1ee9ng tr\u01b0\u1edbc \u1ed1ng k\u00ednh trong m\u00f4i tr\u01b0\u1eddng an to\u00e0n.<\/p>\n<h3>4. B\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng video ng\u1eafn v\u00e0 \u0111\u01a1n gi\u1ea3n<\/h3>\n<p>\u0110\u1eebng b\u1eaft nh\u00e2n vi\u00ean ch\u01b0a c\u00f3 kinh nghi\u1ec7m ph\u1ea3i th\u1ef1c hi\u1ec7n ngay nh\u1eefng video ph\u1ee9c t\u1ea1p d\u00e0i 10 ph\u00fat. Thay v\u00e0o \u0111\u00f3, h\u00e3y x\u00e2y d\u1ef1ng s\u1ef1 t\u1ef1 tin c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c d\u1ef1 \u00e1n nh\u1ecf:<\/p>\n<ul>\n<li>B\u1eaft \u0111\u1ea7u v\u1edbi video 30-60 gi\u00e2y gi\u1edbi thi\u1ec7u b\u1ea3n th\u00e2n ho\u1eb7c vai tr\u00f2 trong c\u00f4ng ty<\/li>\n<li>Ti\u1ebfn d\u1ea7n \u0111\u1ebfn nh\u1eefng video h\u1ecfi \u0111\u00e1p ng\u1eafn v\u1ec1 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n<\/li>\n<li>Cho ph\u00e9p quay nhi\u1ec1u l\u1ea7n v\u00e0 ch\u1ec9 ch\u1ecdn nh\u1eefng \u0111o\u1ea1n t\u1ed1t nh\u1ea5t<\/li>\n<li>T\u1ea1o c\u01a1 h\u1ed9i cho h\u1ecd tham gia video nh\u00f3m tr\u01b0\u1edbc khi solo<\/li>\n<\/ul>\n<p>Nh\u1eefng th\u00e0nh c\u00f4ng nh\u1ecf s\u1ebd x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 t\u1ef1 tin, gi\u00fap nh\u00e2n vi\u00ean s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn th\u1eed th\u00e1ch l\u1edbn h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n<h3>5. Cung c\u1ea5p ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 mang t\u00ednh x\u00e2y d\u1ef1ng<\/h3>\n<p>C\u00e1ch b\u1ea1n \u0111\u01b0a ra ph\u1ea3n h\u1ed3i c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn s\u1ef1 t\u1ef1 tin c\u1ee7a nh\u00e2n vi\u00ean. H\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ea3i thi\u1ec7n m\u1ed9t c\u00e1ch x\u00e2y d\u1ef1ng:<\/p>\n<ul>\n<li>Lu\u00f4n b\u1eaft \u0111\u1ea7u b\u1eb1ng nh\u1eefng \u0111i\u1ec3m t\u00edch c\u1ef1c tr\u01b0\u1edbc khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n<\/li>\n<li>S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p &#8220;sandwich ph\u1ea3n h\u1ed3i&#8221;: khen ng\u1ee3i &#8211; g\u1ee3i \u00fd c\u1ea3i thi\u1ec7n &#8211; k\u1ebft th\u00fac b\u1eb1ng kh\u00edch l\u1ec7<\/li>\n<li>\u0110\u01b0a ra h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 thay v\u00ec nh\u1eadn x\u00e9t chung chung<\/li>\n<li>Tr\u00e1nh so s\u00e1nh v\u1edbi ng\u01b0\u1eddi kh\u00e1c, thay v\u00e0o \u0111\u00f3 h\u00e3y so s\u00e1nh v\u1edbi ti\u1ebfn b\u1ed9 c\u1ee7a ch\u00ednh h\u1ecd<\/li>\n<\/ul>\n<p>\u0110\u1eebng qu\u00ean cho h\u1ecd xem nh\u1eefng \u0111o\u1ea1n h\u1ecd th\u1ec3 hi\u1ec7n t\u1ed1t \u0111\u1ec3 h\u1ecd nh\u1eadn ra r\u1eb1ng m\u00ecnh kh\u00f4ng t\u1ec7 nh\u01b0 h\u1ecd t\u01b0\u1edfng.<\/p>\n<h3>6. T\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nh\u00e2n vi\u00ean xem l\u1ea1i b\u1ea3n th\u00e2n<\/h3>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi ng\u1ea1i xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc camera v\u00ec h\u1ecd kh\u00f4ng quen v\u1edbi h\u00ecnh \u1ea3nh v\u00e0 gi\u1ecdng n\u00f3i c\u1ee7a m\u00ecnh tr\u00ean video. Vi\u1ec7c xem l\u1ea1i b\u1ea3n th\u00e2n gi\u00fap h\u1ecd l\u00e0m quen v\u00e0 \u0111i\u1ec1u ch\u1ec9nh:<\/p>\n<ul>\n<li>Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean quay video th\u1eed v\u00e0 t\u1ef1 xem l\u1ea1i<\/li>\n<li>H\u01b0\u1edbng d\u1eabn h\u1ecd nh\u1eadn ra \u0111i\u1ec3m m\u1ea1nh thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o khuy\u1ebft \u0111i\u1ec3m<\/li>\n<li>Ch\u1ec9 ra nh\u1eefng \u0111i\u1ec1u h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111i\u1ec1u ch\u1ec9nh nh\u01b0 t\u01b0 th\u1ebf, c\u00e1ch ph\u00e1t \u00e2m<\/li>\n<li>Gi\u00fap h\u1ecd hi\u1ec3u r\u1eb1ng c\u1ea3m gi\u00e1c l\u1ea1 l\u1eabm khi xem b\u1ea3n th\u00e2n l\u00e0 ho\u00e0n to\u00e0n b\u00ecnh th\u01b0\u1eddng<\/li>\n<\/ul>\n<p>Theo th\u1eddi gian, h\u1ecd s\u1ebd tr\u1edf n\u00ean quen thu\u1ed9c h\u01a1n v\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh tr\u00ean video v\u00e0 c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n tr\u01b0\u1edbc \u1ed1ng k\u00ednh.<\/p>\n<h3>7. \u0110\u1ea7u t\u01b0 v\u00e0o trang ph\u1ee5c v\u00e0 trang \u0111i\u1ec3m ph\u00f9 h\u1ee3p<\/h3>\n<p>Khi nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y b\u1ea3n th\u00e2n tr\u00f4ng t\u1ed1t, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n. \u0110\u1ea7u t\u01b0 v\u00e0o y\u1ebfu t\u1ed1 h\u00ecnh th\u1ee9c c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn:<\/p>\n<ul>\n<li>Cung c\u1ea5p h\u01b0\u1edbng d\u1eabn v\u1ec1 trang ph\u1ee5c ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng v\u1eabn tho\u1ea3i m\u00e1i cho ng\u01b0\u1eddi m\u1eb7c<\/li>\n<li>Thu\u00ea chuy\u00ean gia trang \u0111i\u1ec3m cho nh\u1eefng video quan tr\u1ecdng<\/li>\n<li>Ch\u00fa \u00fd \u0111\u1ebfn \u00e1nh s\u00e1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u tr\u00f4ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3<\/li>\n<li>Tr\u00e1nh h\u1ecda ti\u1ebft, k\u1ebb s\u1ecdc ho\u1eb7c m\u00e0u s\u1eafc g\u00e2y nhi\u1ec5u tr\u00ean camera<\/li>\n<\/ul>\n<p>Khi nh\u00e2n vi\u00ean bi\u1ebft r\u1eb1ng h\u1ecd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 \u0111\u1ec3 tr\u00f4ng chuy\u00ean nghi\u1ec7p nh\u1ea5t c\u00f3 th\u1ec3, h\u1ecd s\u1ebd \u00edt lo l\u1eafng v\u1ec1 ngo\u1ea1i h\u00ecnh v\u00e0 t\u1eadp trung h\u01a1n v\u00e0o n\u1ed9i dung c\u1ea7n truy\u1ec1n \u0111\u1ea1t.<\/p>\n<h3>8. S\u1eed d\u1ee5ng c\u00e1c b\u00e0i t\u1eadp &#8220;ph\u00e1 b\u0103ng&#8221; tr\u01b0\u1edbc khi quay<\/h3>\n<p>C\u0103ng th\u1eb3ng v\u00e0 lo l\u1eafng l\u00e0 nh\u1eefng r\u00e0o c\u1ea3n l\u1edbn \u0111\u1ed1i v\u1edbi s\u1ef1 t\u1ef1 nhi\u00ean. M\u1ed9t s\u1ed1 b\u00e0i t\u1eadp \u0111\u01a1n gi\u1ea3n tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u quay c\u00f3 th\u1ec3 gi\u00fap nh\u00e2n vi\u00ean th\u01b0 gi\u00e3n:<\/p>\n<ul>\n<li>B\u00e0i t\u1eadp th\u1edf s\u00e2u v\u00e0 th\u1ea3 l\u1ecfng c\u01a1 th\u1ec3<\/li>\n<li>Tr\u00f2 ch\u01a1i ph\u00e1 b\u0103ng nh\u1ecf v\u1edbi ekip s\u1ea3n xu\u1ea5t \u0111\u1ec3 t\u1ea1o kh\u00f4ng kh\u00ed tho\u1ea3i m\u00e1i<\/li>\n<li>B\u00e0i t\u1eadp ph\u00e1t \u00e2m v\u00e0 l\u00e0m n\u00f3ng gi\u1ecdng n\u00f3i<\/li>\n<li>Quay m\u1ed9t s\u1ed1 \u0111o\u1ea1n &#8220;ngo\u00e0i l\u1ec1&#8221; vui v\u1ebb tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u quay ch\u00ednh th\u1ee9c<\/li>\n<\/ul>\n<p>Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3m c\u0103ng th\u1eb3ng m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c gi\u1eefa ng\u01b0\u1eddi xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc camera v\u00e0 \u0111\u1ed9i ng\u0169 s\u1ea3n xu\u1ea5t.<\/p>\n<h3>9. Bi\u1ebfn qu\u00e1 tr\u00ecnh th\u00e0nh tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c<\/h3>\n<p>Thay \u0111\u1ed5i t\u01b0 duy c\u1ee7a nh\u00e2n vi\u00ean v\u1ec1 vi\u1ec7c quay video t\u1eeb &#8220;g\u00e1nh n\u1eb7ng&#8221; th\u00e0nh &#8220;c\u01a1 h\u1ed9i&#8221; l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a t\u1ef1 tin tr\u01b0\u1edbc camera:<\/p>\n<ul>\n<li>T\u00f4n vinh v\u00e0 chia s\u1ebb nh\u1eefng video th\u00e0nh c\u00f4ng trong n\u1ed9i b\u1ed9 c\u00f4ng ty<\/li>\n<li>T\u1ea1o \u0111\u1ed9ng l\u1ef1c th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c ghi nh\u1eadn v\u00e0 khen th\u01b0\u1edfng<\/li>\n<li>Chia s\u1ebb ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u1ed1i t\u00e1c v\u1ec1 c\u00e1c video \u0111\u00e3 th\u1ef1c hi\u1ec7n<\/li>\n<li>T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i xem video c\u00f9ng nhau \u0111\u1ec3 t\u1ea1o tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i<\/li>\n<\/ul>\n<p>Khi nh\u00e2n vi\u00ean th\u1ea5y \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb v\u00e0 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c c\u1ee7a vi\u1ec7c h\u1ecd tham gia v\u00e0o video marketing, h\u1ecd s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd h\u01a1n \u0111\u1ec3 v\u01b0\u1ee3t qua s\u1ef1 ng\u1ea1i ng\u00f9ng.<\/p>\n<h3>10. T\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 h\u1eadu k\u1ef3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3<\/h3>\n<p>C\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i c\u00f3 th\u1ec3 gi\u00fap nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi h\u1ecd bi\u1ebft r\u1eb1ng kh\u00f4ng ph\u1ea3i m\u1ecdi th\u1ee9 \u0111\u1ec1u ph\u1ee5 thu\u1ed9c v\u00e0o m\u00e0n tr\u00ecnh di\u1ec5n ho\u00e0n h\u1ea3o c\u1ee7a h\u1ecd:<\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt ch\u1ec9nh s\u1eeda video \u0111\u1ec3 lo\u1ea1i b\u1ecf nh\u1eefng l\u1ed7i nh\u1ecf ho\u1eb7c kho\u1ea3ng l\u1eb7ng kh\u00f4ng c\u1ea7n thi\u1ebft<\/li>\n<li>Th\u00eam \u0111\u1ed3 h\u1ecda, ch\u1eef v\u00e0 hi\u1ec7u \u1ee9ng \u0111\u1ec3 t\u0103ng t\u00ednh chuy\u00ean nghi\u1ec7p c\u1ee7a video<\/li>\n<li>S\u1eed d\u1ee5ng nhi\u1ec1u g\u00f3c m\u00e1y \u0111\u1ec3 c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i khi c\u1ea7n thi\u1ebft<\/li>\n<li>\u00c1p d\u1ee5ng k\u1ef9 thu\u1eadt quay kh\u00f4ng li\u00ean t\u1ee5c (cut-away shots) \u0111\u1ec3 t\u1ea1o kh\u00f4ng gian th\u1edf cho ng\u01b0\u1eddi n\u00f3i<\/li>\n<\/ul>\n<p>Khi nh\u00e2n vi\u00ean hi\u1ec3u r\u1eb1ng h\u1ecd kh\u00f4ng c\u1ea7n ph\u1ea3i ho\u00e0n h\u1ea3o trong m\u1ed7i gi\u00e2y quay, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y b\u1edbt \u00e1p l\u1ef1c v\u00e0 t\u1ef1 nhi\u00ean h\u01a1n.<\/p>\n<h2>\u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf: C\u00e1c tr\u01b0\u1eddng h\u1ee3p th\u00e0nh c\u00f4ng<\/h2>\n<p>\u0110\u1ec3 minh h\u1ecda hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p tr\u00ean, h\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p th\u00e0nh c\u00f4ng:<\/p>\n<p><strong>C\u00f4ng ty ABC Technology:<\/strong> Sau khi t\u1ed5 ch\u1ee9c kh\u00f3a \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng tr\u00ecnh b\u00e0y 2 ng\u00e0y, t\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean t\u1ef1 nguy\u1ec7n tham gia v\u00e0o c\u00e1c d\u1ef1 \u00e1n video t\u0103ng 60%. \u0110\u1eb7c bi\u1ec7t, vi\u1ec7c b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng video ng\u1eafn 60 gi\u00e2y gi\u1edbi thi\u1ec7u b\u1ea3n th\u00e2n \u0111\u00e3 gi\u00fap nh\u00e2n vi\u00ean x\u00e2y d\u1ef1ng s\u1ef1 t\u1ef1 tin d\u1ea7n d\u1ea7n.<\/p>\n<p><strong>\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng XYZ Corporation:<\/strong> B\u1eb1ng c\u00e1ch cung c\u1ea5p ph\u1ea3n h\u1ed3i c\u00f3 c\u1ea5u tr\u00fac v\u00e0 t\u00edch c\u1ef1c, c\u00f4ng ty \u0111\u00e3 gi\u00fap nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 k\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh trong video. Hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng t\u1eeb video content t\u0103ng 35% sau 3 th\u00e1ng \u00e1p d\u1ee5ng.<\/p>\n<p><strong>Startup DEF Media:<\/strong> Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o thi\u1ebft b\u1ecb \u00e1nh s\u00e1ng ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 thu\u00ea chuy\u00ean gia trang \u0111i\u1ec3m \u0111\u00e3 gi\u00fap nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n r\u1ea5t nhi\u1ec1u. S\u1ed1 l\u01b0\u1ee3ng take quay ph\u1ea3i l\u1eb7p l\u1ea1i gi\u1ea3m 40% khi nh\u00e2n vi\u00ean kh\u00f4ng c\u00f2n lo l\u1eafng v\u1ec1 ngo\u1ea1i h\u00ecnh c\u1ee7a h\u1ecd tr\u00ean camera.<\/p>\n<h2>Conclusion<\/h2>\n<p>Vi\u1ec7c gi\u00fap nh\u00e2n vi\u00ean t\u1ef1 tin v\u00e0 t\u1ef1 nhi\u00ean tr\u01b0\u1edbc \u1ed1ng k\u00ednh kh\u00f4ng ph\u1ea3i l\u00e0 nhi\u1ec7m v\u1ee5 m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u, nh\u01b0ng nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ho\u00e0n to\u00e0n x\u1ee9ng \u0111\u00e1ng v\u1edbi c\u00f4ng s\u1ee9c b\u1ecf ra. Video marketing ch\u00e2n th\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady c\u00f3 s\u1ee9c m\u1ea1nh k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng video \u0111\u01b0\u1ee3c d\u00e0n d\u1ef1ng qu\u00e1 k\u1ef9 nh\u01b0ng thi\u1ebfu t\u00ednh t\u1ef1 nhi\u00ean.<\/p>\n<p>B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng 10 chi\u1ebfn l\u01b0\u1ee3c tr\u00ean, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung video m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng quan tr\u1ecdng cho nh\u00e2n vi\u00ean, t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c trao quy\u1ec1n \u0111\u1ec3 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n m\u1ed9t c\u00e1ch t\u1ef1 tin.<\/p>\n<p>H\u00e3y nh\u1edb r\u1eb1ng, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea1o ra nh\u1eefng di\u1ec5n vi\u00ean chuy\u00ean nghi\u1ec7p, m\u00e0 l\u00e0 gi\u00fap nh\u00e2n vi\u00ean th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c chuy\u00ean m\u00f4n v\u00e0 \u0111am m\u00ea c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t tr\u01b0\u1edbc \u1ed1ng k\u00ednh. Khi \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, video marketing c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng ch\u1ec9 hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd t\u1eeb b\u00ean trong.<\/p>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, h\u00ecnh \u1ea3nh v\u00e0 video \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Nh\u01b0ng kh\u00f4ng \u00edt nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y c\u0103ng th\u1eb3ng, lo l\u1eafng khi \u0111\u1ee9ng tr\u01b0\u1edbc \u1ed1ng k\u00ednh, d\u1eabn \u0111\u1ebfn nh\u1eefng video thi\u1ebfu t\u1ef1 nhi\u00ean v\u00e0 kh\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 mong mu\u1ed1n. L\u00e0m th\u1ebf [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63267","post","type-post","status-publish","format-standard","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/posts\/63267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/comments?post=63267"}],"version-history":[{"count":0,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/posts\/63267\/revisions"}],"wp:attachment":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/media?parent=63267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/categories?post=63267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/tags?post=63267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}