{"id":65367,"date":"2026-06-05T08:00:00","date_gmt":"2026-06-05T01:00:00","guid":{"rendered":"https:\/\/jaybranding.com\/apple-phe-duyet-poke-ai-agent-dau-tien-tren-imessage-chi-can-nhan-tin-la-co-tro-ly-ai\/"},"modified":"2026-06-05T08:00:00","modified_gmt":"2026-06-05T01:00:00","slug":"apple-phe-duyet-poke-ai-agent-dau-tien-tren-imessage-chi-can-nhan-tin-la-co-tro-ly-ai","status":"publish","type":"post","link":"https:\/\/jaybranding.com\/en\/apple-phe-duyet-poke-ai-agent-dau-tien-tren-imessage-chi-can-nhan-tin-la-co-tro-ly-ai\/","title":{"rendered":"APPLE PH\u00ca DUY\u1ec6T POKE \u2014 AI AGENT \u0110\u1ea6U TI\u00caN TR\u00caN iMESSAGE: CH\u1ec8 C\u1ea6N NH\u1eaeN TIN L\u00c0 C\u00d3 TR\u1ee2 L\u00dd AI"},"content":{"rendered":"

Apple v\u1eeba ph\u00ea duy\u1ec7t Poke \u2014 m\u1ed9t startup AI \u0111\u1ebfn t\u1eeb Thung l\u0169ng Silicon \u2014 tr\u1edf th\u00e0nh AI agent \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ph\u00e9p ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng Messages for Business c\u1ee7a Apple.<\/strong> \u0110\u00e2y l\u00e0 c\u1ed9t m\u1ed1c \u0111\u00e1nh d\u1ea5u l\u1ea7n \u0111\u1ea7u ti\u00ean Apple m\u1edf c\u1eeda h\u1ec7 sinh th\u00e1i iMessage cho m\u1ed9t AI agent \u0111\u1ed9c l\u1eadp t\u1eeb b\u00ean th\u1ee9 ba, thay v\u00ec ch\u1ec9 gi\u1edbi h\u1ea1n cho c\u00e1c doanh nghi\u1ec7p nh\u01b0 h\u00e3ng h\u00e0ng kh\u00f4ng, chu\u1ed7i kh\u00e1ch s\u1ea1n hay nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n\n\n\n

Ra m\u1eaft v\u00e0o th\u00e1ng 3\/2026, Poke \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 bi\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng AI agent tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n nh\u01b0 nh\u1eafn tin. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u1ea7n bi\u1ebft code, kh\u00f4ng c\u1ea7n command-line \u2014 ch\u1ec9 c\u1ea7n g\u1eedi tin nh\u1eafn qua SMS, Telegram, WhatsApp, v\u00e0 gi\u1edd l\u00e0 iMessage. Startup 10 ng\u01b0\u1eddi n\u00e0y \u0111\u00e3 x\u1eed l\u00fd h\u01a1n 100 tri\u1ec7u tin nh\u1eafn<\/strong> k\u1ec3 t\u1eeb khi ra m\u1eaft, \u0111\u01b0\u1ee3c h\u1eadu thu\u1eabn b\u1edfi Spark Capital v\u00e0 General Catalyst v\u1edbi t\u1ed5ng v\u1ed1n huy \u0111\u1ed9ng 25 tri\u1ec7u USD<\/strong>, \u0111\u1ecbnh gi\u00e1 hi\u1ec7n t\u1ea1i 300 tri\u1ec7u USD<\/strong>.<\/p>\n\n\n\n

\"Poke
Poke AI Agent ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n iMessage th\u00f4ng th\u01b0\u1eddng. \u1ea2nh: Poke\/The Interaction Company of California \/ TechCrunch<\/figcaption><\/figure>\n\n\n\n

Poke L\u00e0 G\u00ec V\u00e0 Ho\u1ea1t \u0110\u1ed9ng Ra Sao?<\/h2>\n\n\n\n

Poke l\u00e0 m\u1ed9t AI agent \u0111a n\u0103ng, ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t tr\u1ee3 l\u00fd c\u00e1 nh\u00e2n qua tin nh\u1eafn. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1edd Poke l\u00ean l\u1ecbch h\u00e0ng ng\u00e0y, qu\u1ea3n l\u00fd calendar, theo d\u00f5i s\u1ee9c kh\u1ecfe v\u00e0 fitness, \u0111i\u1ec1u khi\u1ec3n smart home, ch\u1ec9nh s\u1eeda \u1ea3nh<\/strong> \u2014 t\u1ea5t c\u1ea3 ch\u1ec9 b\u1eb1ng c\u00e1ch g\u00f5 tin nh\u1eafn nh\u01b0 \u0111ang chat v\u1edbi b\u1ea1n b\u00e8. Kh\u00f4ng c\u1ea7n c\u00e0i th\u00eam app, kh\u00f4ng c\u1ea7n h\u1ecdc giao di\u1ec7n ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a Poke so v\u1edbi c\u00e1c AI agent kh\u00e1c nh\u01b0 OpenClaw hay ChatGPT l\u00e0 t\u00ednh ti\u1ebfp c\u1eadn<\/strong>. Trong khi c\u00e1c c\u00f4ng c\u1ee5 agentic kh\u00e1c th\u01b0\u1eddng y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 ki\u1ebfn th\u1ee9c k\u1ef9 thu\u1eadt ho\u1eb7c l\u00e0m vi\u1ec7c v\u1edbi terminal, Poke h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng ph\u1ed5 th\u00f4ng \u2014 nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 mu\u1ed1n AI gi\u00fap vi\u1ec7c m\u00e0 kh\u00f4ng c\u1ea7n hi\u1ec3u c\u00e1ch n\u00f3 ho\u1ea1t \u0111\u1ed9ng. Poke hi\u1ec7n h\u1ed7 tr\u1ee3 SMS, Telegram, WhatsApp (m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng) v\u00e0 t\u1eeb h\u00f4m nay \u2014 iMessage.<\/p>\n\n\n\n

V\u1edbi vi\u1ec7c \u0111\u01b0\u1ee3c Apple ph\u00ea duy\u1ec7t, Poke tr\u1edf th\u00e0nh AI agent duy nh\u1ea5t hi\u1ec7n t\u1ea1i<\/strong> c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng Messages for Business c\u1ee7a Apple. Ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i c\u1ee7a Poke \u0111ang d\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi m\u1eddi chuy\u1ec3n sang tr\u1ea3i nghi\u1ec7m iMessage n\u1ebfu mu\u1ed1n.<\/p>\n\n\n\n

M\u00f4 H\u00ecnh Kinh Doanh M\u1edbi: Apple S\u1ebd Thu Ph\u00ed Theo Ng\u01b0\u1eddi D\u00f9ng<\/h2>\n\n\n\n

Chi ti\u1ebft \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t v\u1edbi gi\u1edbi \u0111\u1ea7u t\u01b0 v\u00e0 founder l\u00e0 m\u00f4 h\u00ecnh chia s\u1ebb doanh thu<\/strong> m\u00e0 Apple \u00e1p d\u1ee5ng. Theo Marvin von Hagen \u2014 \u0111\u1ed3ng s\u00e1ng l\u1eadp The Interaction Company of California (c\u00f4ng ty m\u1eb9 c\u1ee7a Poke) \u2014 startup c\u1ee7a anh s\u1ebd tr\u1ea3 ph\u00ed cho Apple theo t\u1eebng ng\u01b0\u1eddi d\u00f9ng<\/strong> (per-user basis). D\u00f9 con s\u1ed1 ch\u00ednh x\u00e1c kh\u00f4ng \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9, von Hagen cho bi\u1ebft m\u1ee9c ph\u00ed n\u00e0y “th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3” so v\u1edbi Meta AI.<\/p>\n\n\n\n

Meta tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 t\u0103ng ph\u00ed \u0111\u00e1ng k\u1ec3 cho c\u00e1c AI agent b\u00ean th\u1ee9 ba tr\u00ean WhatsApp sau khi EU y\u00eau c\u1ea7u m\u1edf n\u1ec1n t\u1ea3ng. C\u1ea5u tr\u00fac thu ph\u00ed per-user c\u1ee7a Apple, n\u1ebfu \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i, s\u1ebd t\u1ea1o ra m\u1ed9t ngu\u1ed3n doanh thu m\u1edbi \u0111\u1ea7y ti\u1ec1m n\u0103ng<\/strong> cho Apple \u2014 nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t chi ph\u00ed ph\u00e2n ph\u1ed1i m\u00e0 c\u00e1c startup AI agent ph\u1ea3i t\u00ednh \u0111\u1ebfn trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

“T\u00f4i ngh\u0129 Apple \u0111ang nh\u1eadn ra \u0111\u00e2y l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 cung c\u1ea5p AI. V\u00e0 th\u1ef1c ra, t\u1ed1t cho h\u1ecd \u2014 v\u00ec h\u1ecd thu ph\u00ed ch\u00fang t\u00f4i. H\u1ecd thu ph\u00ed theo ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng v\u00e0 th\u1ef1c s\u1ef1 ki\u1ebfm ti\u1ec1n t\u1eeb vi\u1ec7c n\u00e0y, \u0111\u1eb7c bi\u1ec7t n\u1ebfu n\u00f3 tr\u1edf n\u00ean th\u1ef1c s\u1ef1 l\u1edbn,” von Hagen chia s\u1ebb v\u1edbi TechCrunch.<\/p>\n\n\n\n

Quy Tr\u00ecnh Ph\u00ea Duy\u1ec7t Kh\u1eaft Khe C\u1ee7a Apple<\/h2>\n\n\n\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i g\u1eadt \u0111\u1ea7u t\u1eeb Apple, Poke \u0111\u00e3 ph\u1ea3i tr\u1ea3i qua m\u1ed9t quy tr\u00ecnh ph\u00ea duy\u1ec7t k\u00e9o d\u00e0i v\u00e0i th\u00e1ng<\/strong>. Apple y\u00eau c\u1ea7u startup n\u00e0y ch\u1ee9ng minh kh\u1ea3 n\u0103ng cung c\u1ea5p h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp (live support) khi c\u1ea7n thi\u1ebft, v\u00e0 AI agent ph\u1ea3i \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n r\u00f5 r\u00e0ng l\u00e0 AI \u2014 kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3 l\u00e0m ng\u01b0\u1eddi th\u1eadt. Poke c\u0169ng ph\u1ea3i n\u1ed9p testimony t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u1eafn tin v\u00e0 t\u00f9y ch\u1ec9nh giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c h\u01b0\u1edbng d\u1eabn nghi\u00eam ng\u1eb7t c\u1ee7a Apple.<\/p>\n\n\n\n

V\u00ed d\u1ee5 c\u1ee5 th\u1ec3: Poke tr\u00ean iMessage bu\u1ed9c ph\u1ea3i hi\u1ec3n th\u1ecb link preview<\/strong> thay v\u00ec inline link nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, v\u00e0 ph\u1ea3i s\u1eed d\u1ee5ng Apple Style Guide cho c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 n\u00fat b\u1ea5m v\u00e0 giao di\u1ec7n. “Vi\u1ec7c n\u00e0y m\u1ea5t v\u00e0i th\u00e1ng \u0111\u1ec3 tu\u00e2n th\u1ee7 t\u1ea5t c\u1ea3 c\u00e1c ti\u00eau chu\u1ea9n n\u00e0y, v\u00e0 b\u1ea5t k\u1ef3 ai kh\u00e1c mu\u1ed1n x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng s\u1ebd m\u1ea5t v\u00e0i th\u00e1ng \u0111\u1ec3 v\u01b0\u1ee3t qua quy tr\u00ecnh ph\u00ea duy\u1ec7t,” von Hagen n\u00f3i.<\/p>\n\n\n\n

Y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap Poke tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean? L\u00f2ng tin<\/strong>. Von Hagen nh\u1ea5n m\u1ea1nh r\u1eb1ng startup c\u1ee7a anh t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady \u2014 thay v\u00ec ch\u1ea1y theo s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u00e1ng ng\u1edd nh\u01b0 nhi\u1ec1u s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c.<\/p>\n\n\n\n

WWDC 2026 V\u00e0 T\u01b0\u01a1ng Lai C\u1ee7a AI Agent Tr\u00ean H\u1ec7 Sinh Th\u00e1i Apple<\/h2>\n\n\n\n

Th\u00f4ng b\u00e1o v\u1ec1 Poke di\u1ec5n ra ch\u1ec9 v\u00e0i ng\u00e0y tr\u01b0\u1edbc WWDC 2026<\/strong> \u2014 h\u1ed9i ngh\u1ecb nh\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u1eddng ni\u00ean c\u1ee7a Apple v\u00e0o th\u1ee9 Hai tu\u1ea7n t\u1edbi. T\u1ea1i \u0111\u00e2y, Apple \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd gi\u1edbi thi\u1ec7u phi\u00ean b\u1ea3n Siri \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a b\u1edfi AI<\/strong> c\u00f9ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 d\u1ecbch v\u1ee5 AI m\u1edbi cho nh\u00e0 ph\u00e1t tri\u1ec3n. Nhi\u1ec1u tin \u0111\u1ed3n c\u0169ng cho r\u1eb1ng Apple s\u1ebd m\u1edf App Store cho AI agent.<\/p>\n\n\n\n

Tuy nhi\u00ean, c\u1ea7n ph\u00e2n bi\u1ec7t r\u00f5: Messages for Business kh\u00f4ng ph\u1ea3i l\u00e0 App Store<\/strong>. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p qua giao di\u1ec7n iMessage \u2014 \u0111\u1eb7t l\u1ecbch h\u1eb9n, y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3, tra c\u1ee9u th\u00f4ng tin \u2014 m\u00e0 kh\u00f4ng c\u1ea7n g\u1ecdi \u0111i\u1ec7n tho\u1ea1i. Vi\u1ec7c Apple ph\u00ea duy\u1ec7t Poke cho th\u1ea5y h\u00e3ng \u0111ang nghi\u00eam t\u00fac v\u1edbi AI agent<\/strong>, nh\u01b0ng theo m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ri\u00eang: ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd, \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 l\u00f2ng tin ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Von Hagen tin r\u1eb1ng s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Apple d\u00e0nh cho AI agent s\u1ebd c\u00f2n m\u1edf r\u1ed9ng trong t\u01b0\u01a1ng lai. V\u1edbi vi\u1ec7c Apple \u0111ang t\u00ecm ki\u1ebfm ngu\u1ed3n doanh thu m\u1edbi t\u1eeb d\u1ecbch v\u1ee5, m\u00f4 h\u00ecnh per-user fee cho AI agent b\u00ean th\u1ee9 ba c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo c\u1ee7a “Nh\u00e0 T\u00e1o.” D\u00f9 Apple ch\u01b0a \u0111\u01b0a ra b\u00ecnh lu\u1eadn ch\u00ednh th\u1ee9c, vi\u1ec7c ch\u1ecdn Poke l\u00e0m AI agent \u0111\u1ea7u ti\u00ean \u0111\u00e3 g\u1eedi \u0111i m\u1ed9t t\u00edn hi\u1ec7u r\u00f5 r\u00e0ng: k\u1ef7 nguy\u00ean AI agent tr\u00ean iPhone \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u2014 v\u00e0 n\u00f3 b\u1eaft \u0111\u1ea7u t\u1eeb ch\u00ednh iMessage.<\/strong><\/p>\n\n\n\n

Source: TechCrunch \u2014 Apple approves Poke as the first AI agent on its Messages for Business platform<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Apple v\u1eeba ph\u00ea duy\u1ec7t Poke \u2014 m\u1ed9t startup AI \u0111\u1ebfn t\u1eeb Thung l\u0169ng Silicon \u2014 tr\u1edf th\u00e0nh AI agent \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ph\u00e9p ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng Messages for Business c\u1ee7a Apple. \u0110\u00e2y l\u00e0 c\u1ed9t m\u1ed1c \u0111\u00e1nh d\u1ea5u l\u1ea7n \u0111\u1ea7u ti\u00ean Apple m\u1edf c\u1eeda h\u1ec7 sinh th\u00e1i iMessage cho m\u1ed9t AI agent \u0111\u1ed9c l\u1eadp […]<\/p>","protected":false},"author":0,"featured_media":65365,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1190],"tags":[1195,1194,108,1291,1292,1293],"class_list":["post-65367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-news","tag-a-i-news","tag-ai-agent","tag-apple","tag-imessage","tag-poke","tag-siri"],"_links":{"self":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/posts\/65367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/comments?post=65367"}],"version-history":[{"count":0,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/posts\/65367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/media\/65365"}],"wp:attachment":[{"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/media?parent=65367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/categories?post=65367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jaybranding.com\/en\/wp-json\/wp\/v2\/tags?post=65367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}