{"id":16887,"date":"2022-04-29T13:36:52","date_gmt":"2022-04-29T06:36:52","guid":{"rendered":"https:\/\/jaybranding.com\/?post_type=jayporfolio&p=16887"},"modified":"2022-04-29T16:30:23","modified_gmt":"2022-04-29T09:30:23","slug":"saigon-co-op","status":"publish","type":"project","link":"https:\/\/jaybranding.com\/en\/project\/saigon-co-op\/","title":{"rendered":"SAIGON CO.OP"},"content":{"rendered":"
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Client:\u00a0<\/b>Saigon Co.op<\/div>\n<\/div>\n<\/div>\n
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Categories:\u00a0<\/b>Advertisement Photo<\/a>,\u00a0Typical projects<\/a>,\u00a0Home page<\/a><\/div>\n<\/div>\n<\/div>\n
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Production team:\u00a0<\/b>Photo: JAYstudio \u2013 Agency: Rio Agency<\/div>\n<\/div>\n
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Starting in 1989, after the 6th Party Congress, the country's economy changed from a subsidy mechanism to a socialist-oriented market economy, the old-fashioned cooperative economic model was really difficult and fell into crisis situation must be dissolved mass. In such a context, day\u00a012\/5\/1989<\/strong>\u00a0\u2013 Ho Chi Minh City People's Committee has a policy of transformation\u00a0Management Board of City Trading Cooperative<\/em>\u00a0become\u00a0Ho Chi Minh City Trade Cooperative Union \u2013 Saigon Co.op<\/strong>\u00a0with two direct functions of doing business and organizing and mobilizing the cooperative movement.\u00a0Saigon Co.op\u00a0<\/strong>is a cooperative economic organization on the principle of establishing collective ownership, autonomous production and business activities and self-responsibility.<\/div>\n
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Realizing the importance of functional retail, leadership\u00a0Saigon Co.op<\/strong>\u00a0spend time studying and learning the experience of the supermarket system\u00a0KF<\/strong>\u00a0(Switzerland),\u00a0NTUC Fair Price<\/strong>\u00a0(Singapore),\u00a0Co.op<\/strong>\u00a0(Japan) to create a supermarket system with characteristics of the cooperative method in Ho Chi Minh City and Vietnam.<\/p>\n

In 1998,\u00a0Saigon Co.op\u00a0<\/strong>has restructured its organization and personnel, focusing all its resources on investing heavily in retail. Supermarkets\u00a0Co.opmart<\/strong>\u00a0in turn, marking an important development stage: forming a branded supermarket chain\u00a0Co.opmart.<\/strong><\/p>\n